I am neither a cricket pundit nor Navjot Singh Sidhu. The opinions expressed in this post stem from my limited albeit poignant knowledge of cricket (that is how one should expand ignorance). I do not care what a silly point is or how a cover drive is played or why cricketers suffer from tennis elbow. But, I know that cricket is a sport and not a business. Unfortunately, Mr. Modi is so caught up with himself and entertaining movie stars that he seems to have forgotten this. The result – IPL 3. The mother of all things that scream, show and no substance. But, I am not here to complain because, honestly it does not serve any purpose. Instead let me analyze some aspects of IPL 3 that have caught my imagination. These are as much about cricket as IPL 3itself is.
For starters, have you guys heard the promotional/intro song of Extra Innings. It is mind blowing – as in it blows your mind. We have four awesomely talented actors singing ridiculous lyrics trying everything in their power to make us watch the show. Poor Anshuman. He was so much better off on MTV.
Then the show starts and you witness the man himself. Mr. Sidhu in his gorgeous ties. Come on, just because that man suffers from verbal diarrhea does not mean he cannot carry off color. He is such a style icon.
Thankfully, cricket does start and mankind heaves a sigh of relief. Now, the real fun starts. There was a time when advertisements were aired in between overs. But, Mr. Modi is without doubt someone who thinks about the future. He believes in the ancient Mayan prophecy that the world will come to an end in 2012. So, he knows that time is very less and he needs to make use of every second. So now we have
1. a delirious Akshay Kumar showing off his million-dollar, oops decibel laugh.
2. Viru and Gambhir getting all naughty and nudgy.
3. a model in a red bikini promoting cement (this is my all time favorite ad – marketing genius)
Providing respite in between all this are the zoozoo ads. The current ones are probably not as good as their predecessors but, they do not make you pull your hair either. One would hope that at least while watching the match, one would hear words from the cricket dictionary. No. As it turns out, we are hoping for a little too much. Because cricketers these days hit ‘dlf maximums’ and take ‘karbon kamaal katches’ – no, this is neither an Ekta Kapoor nor Karan Johar backed product. I checked.
I mean there has been so much thought put into this edition of IPL that, at least to commend the efforts, each and every one of us should tune in. There are so many kodak moments(omg, this advertising thing is infectious) you would miss if you missed IPL3. Before signing off, one piece of advice. Make sure you have searched for the nearest pillar or ceiling fan before the telecast starts. May you all find your city moment of success in this endeavour.
PS: I just had to put the last line in there.